Root and Oak Strategy was founded in 2024 after identifying a major gap in the Tennessee Valley for tailored marketing services, especially for small businesses. Our clients are masters of their craft, but often don’t have the time or resources to dedicate to their marketing efforts. With the focused, strategic guidance of Root and Oak, our clients are able to grow their brands, increase their bottom line, and expand in new ways.

We specialize in strategic marketing development, multichannel marketing and advertising, search engine optimization, social media, and branding. Our goal is to provide our clients with objective, data driven solutions to their most challenging problems.

Our Founder

James Filley founded Root and Oak Strategy after discovering a passion for marketing in the Public Safety and Nonprofit industry. With a background in engineering and an eye for the creative, intentional marketing with a focus on data driven feedback and strategy was a natural fusion. James has an M.B.A from the University of Alabama in Huntsville, where the marketing and data analytics curricula came naturally.

James enjoys spending time with his wife, Auburn Football, and volunteering in a local public safety organization.